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You are excited by evidence supporting the use of workstations on wheels (WOWs) at the bedside to improve documentation and patient outcomes.You have disseminated the information through discussions and e-mails and are now ready to begin the process of considering implementation on the unit.To develop positive attitudes toward the use and implementation of the technology,you would discuss your ideas with (Rogers' diffusion of innovations theory) :
Emotional Causes
The underlying emotional factors or triggers that lead to specific behaviors or psychological states.
Prejudice
Preconceived opinion or bias against an individual or group without sufficient knowledge, fair judgment, or factual basis.
Competition
The rivalry among sellers trying to achieve such goals as increasing profits, market share, and sales volume by varying the elements of the marketing mix: price, product, distribution, and promotion.
Frustration
The feeling people get when goals they are trying to attain are blocked.
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