Using Endorsements to Gain Credibility with Your Audience

question 99

Multiple Choice

Using endorsements to gain credibility with your audience

• A) rarely works, since most see it as a blatant sales pitch.
• B) can be an effective strategy, as long as your audience views the person making the endorsement as an expert.
• C) is fine for commercials and advertisements, but not otherwise.
• D) makes you seem desperate and untrustworthy.
• E) is effective only when your audience is hostile.

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Definitions:

Social Psychologists

Researchers or scholars who study how individuals' thoughts, behaviors, and feelings are influenced by the actual, imagined, or implied presence of others.

Clinical Psychologists

Professionals specializing in diagnosing and treating mental, emotional, and behavioral disorders through various forms of therapy.

Killed By Hunters

A phrase indicating the death of an animal or individual as a result of being hunted by humans for sport, food, or other reasons.

Used In Research

A term indicating that a specific tool, method, or substance is applied within scientific studies to explore hypotheses and acquire data.