In Marketing and Sales Messages,what Is the Primary Difference Between

question 22

Multiple Choice

In marketing and sales messages,what is the primary difference between selling points and benefits?

• A) Selling points are positive whereas benefits are not.
• B) Selling points focus on the user rather than the product.
• C) Selling points focus on the product rather than the user.
• D) Benefits are completely unrelated to the audience.
• E) None of the above are correct.

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Definitions:

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The ultraviolet part of the electromagnetic spectrum.

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The physical confine of a river, consisting of a bed and banks, within which water flows in a significantly regulated manner.