An Effective Approach to Presenting the Benefits of a Product

question 59

Multiple Choice

An effective approach to presenting the benefits of a product is to

• A) describe them with highly complex terms.
• B) show them in a list or a table, identifying each feature and describing the benefits it offers.
• C) list the features, and challenge the audience to figure out the benefits.
• D) choose one direct benefit and one indirect benefit.
• E) exaggerate them.

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Definitions:

Standard Deviation

An indicator of the degree of difference or spread among a collection of numbers.

Confidence Interval

A continuum of values, originating from sample-derived statistics, that is considered likely to embrace the value of a mysterious population parameter.

Breaking Strength

The amount of stress or force required to break a material, often measured in pounds or kilograms.

Confidence Level

Confidence level represents the probability that an interval estimate will include the true population parameter, often expressed as a percentage.