An Effective Approach to Presenting the Benefits of a Product

question 59

Multiple Choice

An effective approach to presenting the benefits of a product is to

• A) describe them with highly complex terms.
• B) show them in a list or a table, identifying each feature and describing the benefits it offers.
• C) list the features, and challenge the audience to figure out the benefits.
• D) choose one direct benefit and one indirect benefit.
• E) exaggerate them.

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Definitions:

Customer Invoice

A document issued by a business to a customer, detailing products or services provided and the amount owed.

Mobile Payroll App

A smartphone application designed to manage, process, and execute payroll functions remotely.

QBO Mobile

The mobile application version of QuickBooks Online, designed for managing finances and accessing QuickBooks features on-the-go.

FICA

The Federal Insurance Contributions Act, which is a U.S. law that requires a payroll deduction for Social Security and Medicare.