In Marketing and Sales Messages,the Best Way to Handle Potential

question 93

Multiple Choice

In marketing and sales messages,the best way to handle potential objections is to

• A) avoid mentioning them.
• B) identify them up front and try to address as many as you can.
• C) explain why the objections aren't really important.
• D) suggest that anyone who has them simply needs to do more research.
• E) imply that they stem from remarkable ignorance.

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Definitions:

Bearer Bonds

Bonds that are owned by the holder rather than a registered owner, and the physical possession of the bond is the only evidence of ownership.

Convertible Bonds

Bonds that can be converted into a predetermined number of the issuing company's shares, typically at the discretion of the bondholder.

Bond Ratings

A classification system that denotes the credit quality and perceived risk of bonds issued by corporations, municipalities, or sovereign entities.

Financial Projections

Forecasts of future revenue, expenses, and other financial details of a company.