Examlex
When it comes to persuasive messages,the completing step
Would-Be Buyers
Potential customers who have shown interest in purchasing a product or service but have not yet made a purchase.
Competitive Auction
A bidding process where various buyers compete to acquire goods or services by offering increasingly higher prices.
Organizational Buying Situations
Scenarios where businesses or institutions purchase goods or services for use in production, operations, resale, or as part of their own product offerings.
Buy Classes
Categories that differentiate purchasing situations in organizational buying, often based on factors like product complexity, the frequency of purchase, and the buying situation's impact on the organization.
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