If the Audience for Your Marketing or Sales Message Promoting

question 52

Multiple Choice

If the audience for your marketing or sales message promoting a new security system is made up of wealthy professionals,which of the following consumer benefits would you want to emphasize most?

• A) the reliability of the system when protecting the consumer's property
• B) the low cost
• C) the attractive appearance of the device
• D) easy, do-it-yourself installation
• E) how many hundreds of households have the system installed

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Definitions:

Same-Sex Partner

an individual with whom one has a romantic or sexual relationship and who is of the same gender.

Gender Norms

Socially constructed roles, behaviors, activities, and attributes that a given society considers appropriate for men and women.

Intimacy

Refers to the close, familiar, and usually affectionate or loving personal relationship between individuals.

Peer Conformity

The act of changing one's behavior or beliefs to match those of one's peers, often to fit into a group or gain acceptance.