Establishing Credibility in Persuasive Messages

question 100

Multiple Choice

Establishing credibility in persuasive messages

• A)is impossible unless the audience is already familiar with you.
• B)is a waste of time,since data and evidence are the only things audiences find convincing.
• C)requires a condescending,"know-it-all" tone.
• D)works only when you make negative comments about your company's competitors.
• E)is essential when you are trying to persuade a hostile or skeptical audience.

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Definitions:

Labor

Human effort, either physical or mental, expended in the production of goods and services.

Mechanical Solidarity

A concept developed by Émile Durkheim describing the social cohesion and integration that arises in societies with a simple division of labor, where individuals perform similar tasks.

Organic Solidarity

A concept developed by Émile Durkheim that refers to the social cohesion based upon the dependence individuals have on each other in more advanced societies.

Diversity

The presence of differences within a given setting, including those relating to race, ethnicity, gender, age, and socioeconomic background.