Which of These Documents Would Not Qualify as Primary Research

question 1

Multiple Choice

Which of these documents would not qualify as primary research?

• A) A recent survey of your company's top clients
• B) The most recent issue of a trade magazine in your industry
• C) Notes from a conversation you recently had with a local government official
• D) Your company's latest balance sheet
• E) All of the above are examples of primary research.

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Definitions:

Response Rates

The percentage of people who respond to a specific call-to-action in a survey, marketing campaign, or research study.

Online Surveys

A method of collecting data or feedback from a target audience over the internet.

Personal Interview

A face-to-face conversation between a researcher and a respondent aimed at obtaining insights, opinions, or information.

Bias

A preconceived notion or preference that influences judgment or decision-making, often in a way that is considered to be unfair or prejudiced.