The Makers of the New Adobe Automobile Are Sick and Tired

question 42

Multiple Choice

The makers of the new Adobe automobile are sick and tired of TV commercials that rely on images of sex and "life in the fast lane" to sell cars. Besides, they believe that if their commercials simply present the true facts about why their car is the best on the market, potential buyers are more likely to develop a long-lasting preference for the Adobe. Which of the following is illustrated by a "fact-based" marketing strategy?

• A)autonomic route to persuasion
• B)peripheral route to persuasion
• C)central route to persuasion
• D)somatic route to persuasion

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Definitions:

Equivalent Units

A concept in cost accounting used to allocate costs to partially completed goods, adjusting for the portion of those goods that is complete.

Process Costing

An accounting method used to allocate costs to units of output in industries where production is continuous and units are indistinguishable from each other.

Weighted-Average Method

A technique used in inventory valuation that averages the costs of all goods available for sale during the accounting period.

Process Costing

A costing methodology used in manufacturing where costs are allocated to processes or departments and then assigned to units of product.