Examlex
According to Mager if you do not know where you are going:
Close Substitutes
Close substitutes are products or services that can serve as nearly identical alternatives for consumers, making them likely to switch if the price or quality of one changes.
MC = MR
A condition where marginal cost equals marginal revenue, often used to determine the profit-maximizing level of output in economic theory.
Monopolistically Competitive Industry
A market structure in which many firms sell products that are similar but not identical, allowing for competition based on quality, price, and marketing.
Output
The quantity of goods or services produced within a given time period.
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