Which of the Following Statements Best Differentiates Between Franchising and Licensing

question 72

Multiple Choice

Which of the following statements best differentiates between franchising and licensing?

• A)Licensing gives a company greater control than franchising over the sale of its product in a target market.
• B)Franchising is common in manufacturing industries while licensing is primarily used in service industries.
• C)Franchising requires ongoing assistance from the franchiser while licensing normally involves a one-time transfer of property.
• D)Licensees must often meet strict guidelines on product quality, day-to-day management duties, and marketing promotions unlike franchisees.

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Definitions:

Employee Retention

The strategies and practices employed by organizations to keep their employees from leaving to work elsewhere, focusing on improving job satisfaction, career development, and work-life balance.

Motivation

The psychological processes that arouse, direct, and maintain human behavior towards attaining some goal.

Social Capital

The networks, relationships, and norms that contribute to societal cooperation and collective well-being.

Social Media Outreach

The practice of using social media platforms to communicate with and engage the audience, often for the purpose of marketing, customer service, or public relations.