In Great Britain, Nestlé Introduced a Candy Bar Called Yorkie

question 101

Multiple Choice

In Great Britain, Nestlé introduced a candy bar called Yorkie with the slogan "It's not for girls!" The resulting furor over this sexist campaign required its British managers to spend a great deal of time in the role of:

• A) resource allocators
• B) entrepreneurs
• C) disturbance handlers
• D) liaisons
• E) disseminators

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Definitions:

Other People

A reference to individuals or groups outside of oneself or the immediate circle, often considered in the context of social interaction and influence.

Internal Validity

Psychological impact of the manipulations in an experiment.

Demand Characteristic

Features of an experimental setting that lead participants to guess the purpose of the study and adjust their behavior accordingly.

Lie Detector

A device used to assess whether a person is telling the truth by measuring physiological responses such as blood pressure, pulse, respiration, and skin conductivity.