Krispy Kreme Is a Relatively Small Doughnut Seller

question 38

Multiple Choice

Krispy Kreme is a relatively small doughnut seller. It has only 292 stores in the United States, while Dunkin Donuts has 3,600 outlets. The company originated in Winston-Salem, North Carolina, where it still operates a plant that fills a 50-pound bag with doughnut mix every seven seconds. It recently opened a new plant in Effingham, Illinois, that fills a bag every three seconds. This second plant allows the company to reduce costs while increasing its output. The company began in the mid-1930s when Vernon Rudolph bought a secret recipe for yeast doughnuts from a French pastry cook. Rudolph ran the company until his death in 1973.
-Refer to Krispy Kreme. Which management function had Rudolph not performed at the time of his death?

• A) planning
• B) marketing
• C) controlling
• D) leading
• E) organizing

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Definitions:

Cost Centre Manager

An individual responsible for managing, monitoring, and controlling the costs associated with a particular department or segment of a business.

Investment Centre Manager

An individual responsible for overseeing a division or unit of a business that directly controls its investments and related returns.

Revenue Centre Manager

An individual responsible for generating revenue within a particular segment or area of a business, focusing on sales and marketing efforts.

Goal Congruence

The alignment of individual objectives and organizational goals to ensure that all efforts contribute to the overall success.