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A company using a reactive strategy to respond to demands for social responsibility will do less than society expects.
Residual Income
A measure of a company's profitability, calculated by subtracting the cost of capital from operating profits.
Minimum Required Rate
The lowest rate of return that an investment must yield to be considered acceptable.
Residual Income
Income that continues to be generated after the initial effort has been expended, or in managerial accounting, the operating income that an investment center earns above the minimum required return on its operating assets.
Minimum Required Rate
The lowest return on investment that an investor is willing to accept, considering the risk involved.
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