Examlex
The process of rational decision making emphasizes the use of systematic procedures to arrive at optimal solutions. Not all processes of decision making follow suit.
Consumer Surplus
Consumer surplus is the difference between the total amount that consumers are willing and able to pay for a good or service and the total amount that they actually do pay.
Price Discrimination
The strategy of selling the same product at different prices to different groups of consumers, based on their willingness to pay.
Two-part Tariffs
A pricing strategy that consists of a fixed fee plus a variable usage fee.
Bundling
Practice of selling two or more products as a package.
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