When Making Travel Plans, Many Tourists Have Selected Thomas Cook

question 29

Multiple Choice

When making travel plans, many tourists have selected Thomas Cook, a British tour operation, because they perceive that no other tour company can duplicate the customer service and satisfaction that Thomas Cook has provided over its years of operation. Thomas Cook has apparently created a sustainable competitive advantage by using _____________resources.

• A) synergistic
• B) valuable
• C) tangible
• D) nonsubstitutable
• E) rare

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Definitions:

Unique Pattern

A distinctive or particular model, sequence, or form that sets something apart from others.

Dominant Values

Are the main or most widely accepted values, norms, or ethical standards in a society or organization.

Pattern of Values

The regular or predictable behaviors, attitudes, and beliefs that a group or individual holds.

Larger Organization

A term referring to companies or entities that have a vast scale of operations, numerous employees, and a wide span of control.