The Positioning Strategy That Is Always Paired with One of the Other

question 11

Multiple Choice

The positioning strategy that is always paired with one of the other two positioning strategies to produce a specialized product or service is____________ .

• A) focus
• B) differentiation
• C) cost leadership
• D) diversification
• E) repositioning

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Definitions:

Legal

Pertaining to the system of rules and guidelines that govern behavior and practices within a society.

Conditioned Reinforcer

A stimulus that gains its reinforcing power through its association with a primary reinforcer; also known as a secondary reinforcer.

Primary Reinforcer

An innately reinforcing stimulus like food or drink, which does not require learning to become pleasurable or satisfying.

Negative Reinforcer

An aversive stimulus whose removal following a behavior increases the likelihood that the behavior will occur again in the future.