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Mattel Ivy Ross, Mattel's Head of Design and Packaging for Its

question 125

Multiple Choice

Mattel
Ivy Ross, Mattel's head of design and packaging for its girls division, needed a new toy that was part construction set and part craft kit. Ross built a team from various departments (designers from research and development, model makers from production, copywriters from marketing, etc.) and assigned them the task of developing the new toy. The twelve members of the team were freed from all other duties so they could concentrate on developing this new toy. During their first week together, members were exposed to different ways of thinking. One of the hardest things the group had to deal with was the lack of structure. It took participants nearly two weeks to realize that there was no schedule for their activities. The strength of the team lay in its members' abilities to build on each other's ideas and to trust one another.
-Refer to Mattel. During the first two weeks of its existence, the Mattel team was in the ____ stage as its members dealt with scheduling and similar concerns.

Recognize the elements of the marketing mix and their roles in marketing strategy.

Analyze market scenarios to identify threats and weaknesses.

Comprehend the objectives of marketing strategies, including entering foreign markets.

Understand the concept of marketing objectives being specific, measurable, and realistic.

Definitions:

Mental Shortcuts

Heuristic methods or simplified processes used by the brain to make decisions or solve problems quickly.

Implicit Attitudes

Unconscious beliefs or feelings that may influence behavior and perceptions without one's direct awareness.

Explicit Preferences

Preferences or choices that are clearly expressed or openly displayed by an individual, often reflecting conscious decisions and beliefs.

Implicit Preferences

Unconscious biases or inclinations towards certain ideas, individuals, or objects.