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Mattel
Ivy Ross, Mattel's head of design and packaging for its girls division, needed a new toy that was part construction set and part craft kit. Ross built a team from various departments (designers from research and development, model makers from production, copywriters from marketing, etc.) and assigned them the task of developing the new toy. The twelve members of the team were freed from all other duties so they could concentrate on developing this new toy. During their first week together, members were exposed to different ways of thinking. One of the hardest things the group had to deal with was the lack of structure. It took participants nearly two
weeks to realize that there was no schedule for their activities. The strength of the team lay in its members' abilities to build on each other's ideas and to trust one another.
-Refer to Mattel. Which of the following terms could also be used to describe Mattel's team?
Core Value
Fundamental beliefs or principles that are central to an individual's or organization's identity and guide their behavior.
Creating Weirdness
Encouraging or fostering an environment that embraces unique, unconventional, or strange ideas and behaviors.
Hiring Procedure
The set of activities and processes used by organizations to attract, select, and appoint suitable candidates for jobs.
Pajama Parties
Social gatherings, typically held at someone's home, where participants wear pajamas and engage in various leisure activities.
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