Marketers Often Appeal to Consumers' Needs as Defined by Maslow's

question 85

Multiple Choice

Marketers often appeal to consumers' needs as defined by Maslow's hierarchy. A lock manufacturer, shows how much protection its locks provide and a cleaning company developed several types of wipes to eliminate concerns about infectious germs. Both marketers are appealing to which need as defined by Maslow?

• A) achievement
• B) belongingness
• C) safety
• D) physiological needs
• E) achievement.

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Definitions:

Gross Profit Percentage

A financial metric that measures the proportion of money left over from revenues after accounting for the cost of goods sold, expressed as a percentage.

Sales Territories

Designated geographical areas or customer groups assigned to a salesperson or team for servicing and selling a company's products or services.

Market Coverage

The extent to which a company reaches its potential market through distribution channels, marketing activities, and geographic presence.

Sales Quota

A specific sales performance target set for a salesperson or team to achieve within a given timeframe.