The Author of the Science of Good and Evil Describes

question 119

Multiple Choice

The author of The Science of Good and Evil describes his meeting with the founders of Google in the book. He described them as visionary leaders, which means their primary goal for being in business is to______ .

• A) get rich
• B) show off their intelligence and expertise
• C) create a positive image of the future
• D) have as much free time as possible
• E) be charismatic

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Definitions:

Token-economy System

A behavioral modification technique based on systematic reinforcement, using tokens as conditional reinforcement that can be exchanged for desired rewards.

Partial Reinforcement

A conditioning schedule in which a reward is not provided every time the desired behavior is performed, leading to more resistant learned behaviors.

Extinction Procedure

A behavioral technique in which reinforcement of a previously reinforced behavior is discontinued, leading to a decrease in the frequency of the behavior.

Operant Conditioning

A process of acquiring knowledge in which the force of an activity is changed by either positive reinforcement or penalties.