When Marriott Decided to Improve the Quality of Service Offered

question 39

Multiple Choice

When Marriott decided to improve the quality of service offered to customers, it asked special corporate guests to comment on the good and bad issues of their stay and also to tell what the competition is doing that is better than Marriott. The Marriott acted accordingly. In other words, it used ____.

• A)benchmarking
• B)data decentralization
• C)information processing
• D)mirroring
• E)comparative criterion

---

Definitions:

Married People

Individuals who are legally united in marriage, committing to a partnership with their spouse.

Relationship with an Object

A form of attachment or interaction where an individual has significant emotional or psychological engagement with an inanimate object.

Infrastructure

The fundamental facilities and systems serving a country, city, or area, including transportation, communication systems, water, and power lines.

Cyberattack

A deliberate exploitation of computer systems, technology-dependent enterprises, and networks to compromise data, steal information, or disrupt digital operations.