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Skoot, an e-commerce startup company, recently paid $300,000 to Widget Corp., a company that provides Internet services and products including cloud computing and online searches, to gain access to the data regarding online product searches. In the context of the costs of useful information, it can be concluded that Skoot incurred _____.
Ingratiation
A social influence strategy where an individual attempts to make themselves more likable to another, often by flattery or doing favors.
Projecting
A process through which people ascribe their own personal attributes onto others.
Attitude
A learned predisposition to respond in a consistently favorable or unfavorable manner with respect to a given object, person, or issue.
External Attributions
The process of explaining someone's behavior by referring to situational factors, rather than personal characteristics.
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