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Janelle Is a Girl Guide Who Is Trying to Sell

question 62

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Janelle is a Girl Guide who is trying to sell enough cookies to win a trip to Disney World. Her parents don't have the time to take her out selling cookies door-to-door, so they hire Tamara, Janelle's cousin who is studying psychology at Carleton University, to help Janelle after school for a few weeks while she's trying to sell the cookies. The good news for Janelle is that Tamara has recently learned about the psychology of persuasion.
-If customers develop an impression that Janelle is cute,polite,and well-spoken,and they infer that she is also a good student,this inference is considered to be based on _____________.


Definitions:

Deferred Gratification

The ability to resist the temptation for an immediate reward and wait for a later reward.

Paycheque

A paycheque is a check issued by an employer to pay an employee for services rendered, typically on a regular basis like weekly or monthly.

Savings Account

A deposit account held at a bank or other financial institution that provides modest interest rates.

Meritocratic System

A system in which advancement in society is based on an individual's capabilities and merits rather than on family, wealth, or social connections.

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