Clara Listens Carefully to the Content of an Infomercial for a New

question 148

Multiple Choice

Clara listens carefully to the content of an infomercial for a new software package,but Joyce focuses on the fact that there are three different celebrity endorsers who are really excited about the software package.After the infomercial has ended,both Clara and Joyce think the software is worth purchasing.What is predicted by the elaboration likelihood model

• A) Joyce will have a more enduring attitude toward the software than Clara. 
• B) Clara will have a more enduring attitude toward the software than Joyce. 
• C) Clara will experience more cognitive dissonance than Joyce. 
• D) Joyce will experience less social facilitation than Clara.

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Definitions:

Schemata

Cognitive structures that organize knowledge and guide information processing.

Abstract Summaries

are concise restatements of the main points of a text or speech, often used to help readers grasp the essential information quickly.

Connectionist Training

A method in cognitive science where models are trained to recognize patterns, learn, and simulate human-like cognitive processes based on the way neural networks operate.

Target Patterns

Specific arrangements or designs that are sought after or aimed for in various contexts, such as in shooting, design, or research.