Sean Is a Basketball Player Who Had Been Hired by a Major

question 15

Multiple Choice

Sean is a basketball player who had been hired by a major cereal manufacturer to promote one of its brands of cereal.Last week,Sean received national coverage when he was arrested for drunk driving.This week,the cereal manufacturer cancelled his contract.Based on the research into factors that influence persuasion,why did the company cancel Sean's contract

• A) People will now perceive Sean as being less of an expert on nutrition. 
• B) Sean's likeability will probably decrease. 
• C) People will now perceive Sean as being less physically attractive. 
• D) Sean will likely lose his job.

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Definitions:

Economic Profit

The difference between total revenue and total costs, including both explicit and implicit costs, indicating the financial performance beyond the break-even point.

Human Capital

The collective skills, knowledge, or other intangible assets of individuals that can be used to create economic value.

Physical Capital

Tangible assets used in the production of goods and services, such as machinery and buildings.

Generates Output

The process of producing or delivering a result, product, or service from a set of inputs or processes.