What Is Cognitive Dissonance

question 64

Multiple Choice

What is cognitive dissonance

• A) a feeling of guilt produced by engaging in counterattitudinal behaviour 
• B) a state of confusion when cognitions are unrelated to each other 
• C) a state of tension produced when related cognitions are inconsistent 
• D) a feeling of discomfort experienced by receivers of persuasive communications

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Definitions:

Disposable Income

Disposable income refers to the sum of money that families can use for expenditures and savings once income taxes are deducted.

MPS (Marginal Propensity to Save)

The proportion of an increase in income that an individual or population saves rather than spends on consumption.

APC (Average Propensity to Consume)

The fraction of income that households plan to spend on goods and services; it is the ratio of total consumption to total disposable income.

Disposable Income

Refers to the amount of money that households have available for spending and saving after income taxes have been accounted for.