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Objective data include which of the following?
Firm's Sales
The total revenue generated from goods or services sold by a company within a specific period.
Firm's Customers
Individuals or organizations that purchase and use the products or services offered by a business.
Usage Rate
The frequency at which a product is used by the consumer.
Subscription Basis
A payment model in which customers are charged a recurring fee at regular intervals for access to a product or service.
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