Which of the Following Is a Factor Influencing the Level

question 61

Multiple Choice

Which of the following is a factor influencing the level of transaction costs? 

• A) Frequency of the transaction. 
• B) The payment terms. 
• C) The profit margin. 
• D) The cost of the lump sum contract.

---

Definitions:

Social Activist Marketing

A marketing strategy that aligns a brand with social causes to generate goodwill and societal impact.

Voluntary Premium Pricing

A pricing strategy where consumers are offered the option to pay more than the standard price for goods or services, often for charitable reasons or to support a good cause.

Buy One, Get One Free

A promotional sales tactic where customers receive an additional item at no extra cost upon purchasing one.

Sales Promotion

A marketing strategy involving the short-term use of incentives or discounts to encourage the purchase of a product or service.