Which of the Following Is Not an Item of Marketing

question 62

Multiple Choice

Which of the following is not an item of marketing and communication expenditure? 

• A) Sponsorship. 
• B) Promotional items. 
• C) Market research. 
• D) Hotels and conferences.

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Definitions:

Control Factor

An element or variable that is manipulated or held constant in a study or experiment to determine its effect on the outcome.

Independent Variable

In an experiment, the variable that is manipulated or changed to observe its effect on the dependent variable.

Dependent Variable

In research, the outcome factor that is measured to test the impact of variations in the independent variable.

Manipulation

In psychology, refers to the attempt to influence or control others' behaviors or emotions for one's own purposes, often without their awareness.