A Formal Program of Gathering Information on a Company's Competitors

question 1

Multiple Choice

A formal program of gathering information on a company's competitors is referred to as

• A) statistical modeling.
• B) competitive intelligence.
• C) competitive strategy.
• D) quantitative forecasting.
• E) qualitative matrix.

Understand the concept of a buffer in the context of negative messages and assess its ethical implications.

Evaluate the characteristics of well-composed and poorly written buffers in negative messages.

Describe the elements of a bad-news message when using the direct approach.

Identify and execute the steps an organization should take to respond to rumors and negative information in social media.

---

Definitions:

Economic Profits

The difference between total revenue earned from production and the total opportunity costs of all inputs used in the production process.

Long-Run Equilibrium

A state in which economic forces such as supply and demand are balanced over the long term, with all factors of production and markets adjusting fully to any changes.

Long-Run Cost Curve

A graphical representation that shows the minimum cost at which different quantities of output can be produced in the long run, highlighting economies and diseconomies of scale.

Industry Supply Curve

A graphical representation showing the relationship between the price of a good and the total output supplied by all firms in the industry.