Public Relations Has a Generally Lukewarm Return on Investment (ROI)of

question 30

True/False

Public relations has a generally lukewarm return on investment (ROI)of about 120 percent,but the rate is considered acceptable because PR is not considered a "bottom line" function.

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Definitions:

Unconditioned Stimulus

A stimulus that naturally triggers a reflex or response without the need for prior learning.

Conditioned Stimulus

In classical conditioning, a previously neutral stimulus that, after becoming associated with an unconditioned stimulus, eventually triggers a conditioned response.

Classical Conditioning

A learning process that occurs when two stimuli are repeatedly paired: a response that is at first elicited only by the second stimulus is eventually elicited by the first stimulus alone.

Accelerated Breathing

Involves an increase in the rate of respiration, often in response to exercise, stress, or an increase in metabolic demand.