If an Objective Is Informational,measurement Techniques Must Show

question 1

Multiple Choice

If an objective is informational,measurement techniques must show

• A) attendance figures.
• B) audience exposure.
• C) increased sales.
• D) print and broadcast mentions.

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Definitions:

Gender Identity

An individual's personal sense of their own gender, which may or may not correspond with the sex they were assigned at birth.

Assigned Gender

The gender ascribed by others, usually at birth.

Gender Role

The attitudes, behaviors, rights, and responsibilities that society associates with each sex.

Gender-Role Stereotype

A rigidly held, oversimplified, and overgeneralized belief about how each gender should behave.