Which Is Typical of the GLBT Community

question 21

Multiple Choice

Which is typical of the GLBT community?

• A) They are offended by ads that specifically target a gay/lesbian audience.
• B) Their combined purchasing power is about $750 million.
• C) They exhibit low brand loyalty.
• D) "One size fits all" messaging works with this group.

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Definitions:

Financial Statements

Formal records of financial activities and position of a business, person, or other entity, presenting the financial results over a specific period.

Forfeited Shares

Shares that are surrendered or taken back by a company from an investor because of the non-fulfillment of purchase conditions or agreements.

Reissue

The process of issuing again, such as reissuing shares or securities that have been bought back or cancelled.

Share Capital

The money that a company raises through the issue of shares, representing the capital invested by shareholders.