Persuasion Occurring Through the Peripheral Route Is

question 53

Multiple Choice

Persuasion occurring through the peripheral route is

• A) likely to last a shorter time than central route persuasion.
• B) integrated into existing cognitive structures.
• C) used to determine if the position taken by the source has any merit.
• D) involves thought and integration of the message into the individual's previously existing cognitive structures.
• E) None of the above occurs through the peripheral route of persuasion.

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Definitions:

Exemplification

The act of illustrating or showing by example; often used in teaching and explanation strategies.

Identification

Bolstering self-esteem by forming an imaginary or real alliance with some person or group.

Intimidation

The act of making someone feel frightened or overawed, especially in order to make them do what one wants.

Impression Management

Usually conscious efforts by people to influence how others think of them.