Checking on Whether the New Measure Is Different from Measures

question 34

Multiple Choice

Checking on whether the new measure is different from measures from which it should,indeed,be different provides an assessment of ____ validity.

• A)content
• B)face
• C)discriminant
• D)concurrent

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Definitions:

Disrupt-Then-Reframe Technique

Influence technique in which one disrupts critical thinking by introducing an unexpected element, then reframes the message in a positive light.

Persuasion

The process of influencing someone's beliefs, attitudes, or behaviors through communication.

Message Processing

The series of mental steps and mechanisms used in understanding and responding to communication messages.

Persuasive Message

A communication intended to influence the attitudes, beliefs, or behaviors of others by using specific techniques and appeals.