Examlex
An initial impetus for the growth of social monitoring tools was the need for business organizations to better understand what people were saying about their brands,products,and executives.
Motivation
The internal drive or external stimuli that spur individuals to action toward achieving a goal.
Equity Theory
A theory of motivation that people are motivated to maintain a balance between their inputs and outputs comparable to others in similar situations.
Negative Inequity
A perception that arises when an individual feels they are receiving less than they are giving or less than others are receiving in similar situations.
Positive Inequity
A situation in which an individual perceives that they are receiving more from a relationship or exchange than they are contributing, potentially leading to feelings of guilt or obligation.
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