Examlex
Businesses and entrepreneurs have turned to the ________ model to raise capital for business start-ups or projects using sites such as Kickstarer.com.
Lawsuit
A legal case brought to a court by one party against another seeking a resolution to a dispute.
Puffery
The practice of making exaggerated, subjective claims about a product or service that cannot be objectively verified, often used in advertising.
Benoit's Theory
A communicative theory proposed by William L. Benoit that focuses on image repair discourse, addressing how individuals or organizations respond to accusations or crises.
Image
The perception or representation of someone or something as seen by others or presented to the public.
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