Dell Sells Millions of Dollars of Refurbished Computer Equipment Each

question 136

Multiple Choice

Dell sells millions of dollars of refurbished computer equipment each year through its @delloutlet Twitter account,which is referred to as ________.

• A)An online auction
• B)Omni-channel sales
• C)Social commerce
• D)Web channel sales

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Definitions:

Strategy

Pertains to a comprehensive plan formulated to achieve specific goals and objectives within a competitive environment.

Key Message

The core idea or main point that an individual or organization aims to convey to its target audience.

Target Audience

The specific group of consumers or individuals to whom a particular advertisement, campaign, or piece of content is directed.

Strategic Plan

A systematic process of envisioning a desired future, and translating this vision into broadly defined goals or objectives and a sequence of steps to achieve them.