Examlex
________ is a radiologic procedure in which a radiopaque contrast dye is injected into the subarachnoid space at the level of the L3 and L4 vertebrae,which in turn outlines the spinal cavity.
Encoding
The process of having the sender transform an idea into a set of symbols during the communication process.
Decoding
The process of having the receiver take a set of symbols, the message, and transform them back to an idea during the communication process.
Communication Channel
The medium through which a message is transmitted from the sender to the receiver, such as email, telephone, or social media.
Promotional Mix
The combination of one or more communication tools used to: (1) inform prospective buyers about the benefits of the product, (2) persuade them to try it, and (3) remind them later about the benefits they enjoyed by using the product.
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