Which Term Refers to Why Planners Need to Define How

question 22

Multiple Choice

Which term refers to why planners need to define how the brand will behave in the social Web,what voice will be used,and even how deeply the brand will interact in the social space with customers?

• A)Social personality.
• B)Social brand.
• C)Social persona.
• D)Social tactics.
• E)Social media policy.

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Definitions:

Extrinsic Motivation

Motivation fueled by external rewards, such as money, fame, grades, or praise, rather than by intrinsic rewards, like personal satisfaction.

Social Motivation

The drive to engage in activities or behaviors based on social factors, such as the need for approval, belonging, or conformity to group norms.

Achievement Motivation

The drive or desire within an individual to set and accomplish challenging goals, surpass standards of excellence, and persist in the face of obstacles.

Fear Motivation

The driving force behind actions that aim to avoid negative outcomes or dangers.