Examlex
Which of the following is not a characteristic of Roger's diffusion of innovations theory?
Discounters
Retailers or sellers that offer goods and services at lower prices by reducing overhead costs and margins, often leading to high volume sales.
Misery Index
An economic indicator calculated by adding the unemployment rate to the inflation rate, aiming to measure the health of an economy.
Unemployment Rate
This measures the percentage of the labor force that is jobless and actively seeking employment.
Inflation
The velocity at which prices for various goods and services climb, which in turn diminishes the purchasing power.
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