Which Influence Tactic Is Being Used When Marketers Advertise a Limited

question 71

Multiple Choice

Which influence tactic is being used when marketers advertise a limited edition Xbox?

• A)Social proof.
• B)Authority.
• C)Affinity.
• D)Scarcity.
• E)Consistency.

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Definitions:

Castration Anxiety

In psychoanalytic theory, a child's fear of losing their genitalia as a punishment for sexual desires or as a result of sexual competition, especially in the phallic stage.

Penis Envy

A concept in Freudian psychoanalysis describing a supposed emotion in which females envy males for having a penis, symbolically representing power or privilege.

Latent Content

In psychoanalytic theory, the hidden psychological meaning behind the manifest content of dreams or expressions.

Manifest Content

In psychoanalytic theory, the apparent story, events, or imagery of a dream as remembered by the dreamer, distinguished from the hidden meaning or latent content.