Which Type of Influence Tactic Is Being Used When Companies

question 36

Multiple Choice

Which type of influence tactic is being used when companies run promotions that make you feel like a bad person if you do not buy a product or service?

• A)Social proof.
• B)Authority.
• C)Affinity.
• D)Scarcity.
• E)Consistency.

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Definitions:

Cognitive Dissonance

A psychological phenomenon that occurs when an individual experiences tension or discomfort due to holding two or more contradictory beliefs, ideas, or values at the same time.

Target Audience

A specific group of consumers at which a company or organization aims its products, services, or advertisements, based on factors like age, gender, interests, or location.

Persuade

The act of influencing someone's beliefs, attitudes, or behaviors through argument, reasoning, or appeal.

Attitude Formation

The process by which individuals develop their perspectives, feelings, and beliefs about people, objects, and ideas based on experiences, emotions, and information.