Which of the Following Best Defines the Term 'Viewthrough

question 67

Multiple Choice

Which of the following best defines the term 'viewthrough'?

• A)The ability of a site to draw repeat visits and to keep people on a site.
• B)A comparison of how well different creative executions generate a response.
• C)The number of people who later visit the brand's website after a previous exposure to it.
• D)The average number of times someone is exposed.
• E)The number of people who click through who go on to purchase the product.