Using Both Forms Provides the Hard Numbers That CFOs (Chief

question 32

Multiple Choice

Using both forms provides the hard numbers that CFOs (chief financial officers) require to fund investments in social media strategy while also valuing the soft benefits of social media such as stories,buzz,and image.This is an example of which of the following?

• A)Activity metrics.
• B)Viewthroughs.
• C)Return metrics.
• D)Clickthroughs.
• E)Interaction metrics.

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Definitions:

NPV

Net Present Value (NPV) is a financial metric that calculates the present value of all future cash flows associated with an investment, minus the initial investment cost.

Risk

Exposure to the chance of loss or damage, often evaluated in financial terms for its potential impact on investment returns.

Sensitivity Analysis

A technique used to determine how different values of an independent variable will impact a particular dependent variable under a given set of assumptions.

Capital Budgeting

The process a business undergoes to evaluate potential major projects or investments.