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What are the two most popular web server applications?
Internal Search
The process by which consumers use their own memory and knowledge to identify possible choices in purchasing decisions.
External Search
The process consumers engage in by seeking information from sources outside of their personal knowledge base to make informed purchase decisions.
Problem Recognition
The initial step in the buying process where a consumer identifies a need or a problem that triggers the search for a product or solution.
Alternative Evaluation
The stage in the buying decision process where consumers compare different products or brands on various attributes to narrow down their choices.
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