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In a Decision Tree,an Alternative's Expected Value Is Calculated by Multiplying

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In a decision tree,an alternative's expected value is calculated by multiplying each possible payoff of the alternative by its probability and summing the results.


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Brand Position

is the unique place a brand occupies in the minds of customers, distinguishing it from competitors.

Memorable

Something that is easily remembered or has a lasting impact on one's memory due to its uniqueness or emotional resonance.

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